{"id":1365,"date":"2013-04-19T11:14:12","date_gmt":"2013-04-18T23:14:12","guid":{"rendered":"https:\/\/www.deltics.co.nz\/blog\/?p=1365"},"modified":"2013-04-19T11:14:12","modified_gmt":"2013-04-18T23:14:12","slug":"xe4-pricing-revealed","status":"publish","type":"post","link":"https:\/\/www.deltics.co.nz\/blog\/posts\/1365\/","title":{"rendered":"XE4 Pricing Revealed"},"content":{"rendered":"[Estimated Reading Time: <\/span> 3<\/span> minutes]<\/span><\/span>

Chris Rolliston just posted a link to a video (from Russia) where-in the pricing for XE4 is revealed<\/a>. All $ amounts mentioned in this article are US $ prices. Your local price may vary depending on how much exchange rate gouging is added on top of the gouging already built in.
\n
\nIn a nutshell, Delphi users are going to be asked to stump up another $49 for this “upgrade”, assuming they do not want the iOS support they might reasonably feel they previously already paid for and then had yanked away from them.<\/p>\n

If they do<\/strong> want that iOS platform, then the asking price is $499.<\/p>\n

The New User<\/strong> price will be $999.<\/p>\n

As Chris mentions, RemObjects price for Oxygene, with support for Windows (.NET), OS X, iOS (beta) and Android is $499. But that is the New User<\/strong> price, not an upgrade or renewal.<\/p>\n

He also points out that whilst Oxygene supports these many and varied platforms, there is no consistent UI library spanning all of these, nor indeed much in the way of a consistent RTL. There is a framework project to address the RTL aspect of this, called Sugar, which will be open source and is expected to be opened up for general access in the next month or two. But as far as the UI library is concerned, I agree with RemObjects that this is one of the great strengths of the Oxygene approach.<\/p>\n

Instead of a one-size-to-fit-all behemoth of an UI framework (the implementation of much of which still<\/em> leaves a lot to be desired) that can be made to appear “native” via an additional layer of styling on top of the already complex UI library itself, each platform variant of Oxygene instead is bound directly and therefore more efficiently to the true, native UI framework of each supported platform.<\/p>\n

I see this as a benefit. Not a disadvantage.<\/p>\n

Embarcadero’s continued claims to offer “native” development on any platform these days relies on contortions and exclusions that are imho inexcusable from a technology company addressing a technically qualified audience.<\/p>\n

Also worth mentioning – which Chris does not – is that if you are a RAD Studio user, then when you fork out for your “upgrade” to XE4, whether you pay the extra for iOS support or not, you will also lose Prism XE4 as this will no longer be part of the Embarcadero platform offering<\/a>.<\/p>\n

I found this to be an interesting observation in Marc’s post:<\/p>\n

It\u2019s probably unlikely that you\u2019re buying RAD Studio XE4 \u201cfresh\u201d without already being an existing RAD Studio user, but if you do, i\u2019m afraid you will not receive \u201cPrism XE4\u2033 as part of it.\n<\/p><\/blockquote>\n

Maybe I am jumping at shadows but I read this as a slightly sneaky (or perhaps just accidental\/unintended ?) revelation. Marc is presumably privy to sales information as a result of RemObjects relationship with Embarcadero that the rest of us can only speculate about, but this suggests that there are very, very few new user licenses – if any – being sold, for RAD Studio at least.<\/p>\n

I think a lot of people have suspected this, and that RAD Studio and perhaps also Delphi are in a final phase of their life – perhaps a very extended denouement, but a denouement none-the-less – and not enjoying the resurgence that the more optimistic (delusional?) might have supposed. <\/p>\n

So we perhaps should not expect fairness, let alone generosity, from Embarcadero when it comes to their existing customers. Those existing customers are pretty much their only<\/em> customers, so they have to make as much money out of those still left while they still can.<\/p>\n

For myself, when considering whether to spend $499 to add iOS support and thereby committing myself to a course which ends with me spending who knows how much else to – hopefully – add Android support at some unknown point in the future (see Footnote<\/strong>, below), or to spend $399 to get .NET, OS X, iOS AND Android, now…<\/p>\n

Well, it’s really not that tough of a decision. Is it ?<\/p>\n

So I apologise to that remaining and dwindling group of Embarcadero customers. But your prices are going to keep going up as the number of people prepared to put up with such shenanigans continues to decline.<\/p>\n

Footnote<\/h3>\n

My fianc\u00e9 is currently away on business, otherwise – as someone fluent in Russian – I could ask her to translate some of the information in the presentation contained in the video that Chris links to. Specifically I am curious about the various references to Android that seem to crop-up in various places.<\/p>\n

Then again, we all know how reliable the information in Embarcadero presentations can prove to be, so maybe it’s not worth putting her to that trouble in the first place.<\/p>\n","protected":false},"excerpt":{"rendered":"

[Estimated Reading Time: <\/span> 3<\/span> minutes]<\/span><\/span> Chris Rolliston just posted a link to a video (from Russia) where-in the pricing for XE4 is revealed. All $ amounts mentioned in this article are US $ prices. Your local price may vary depending on how much exchange rate gouging is added on top of the gouging already built in.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":[]},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1TKYv-m1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1414,"url":"https:\/\/www.deltics.co.nz\/blog\/posts\/1414\/","url_meta":{"origin":1365,"position":0},"title":"It’s a Good Time for NZ Delphi Users to Cross-Grade","date":"02 May 2013","format":false,"excerpt":"Having lost our Delphi reseller in NZ last year, and with the Kiwi dollar riding high against the US dollar, now is a good time to make purchases from online stores operating in US currency. RemObjects has such a store and they also have a cross-grade offer for Delphi customers\u2026","rel":"","context":"In "Delphi"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1554,"url":"https:\/\/www.deltics.co.nz\/blog\/posts\/1554\/","url_meta":{"origin":1365,"position":1},"title":"Not so Special Upgrade Pricing for XE5","date":"12 Sep 2013","format":false,"excerpt":"XE5 is officially out today, and the online store now has pricing for the new release. 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DISCLAIMERS I should mention that I took advantage of an upgrade pricing offer when I purchased\u2026","rel":"","context":"In "Delphi"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1457,"url":"https:\/\/www.deltics.co.nz\/blog\/posts\/1457\/","url_meta":{"origin":1365,"position":4},"title":"Learning Cocoa with Oxygene and Objective-C","date":"11 Aug 2013","format":false,"excerpt":"When XE4 came out and the full extent of the bait and switch perpetrated by Embarcadero became clear, I decided that my money was better spent with RemObjects and their Oxygene product. 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